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How Brands Can Win Big with Gamification in Their Marketing Strategies

How Brands Can Win Big with Gamification in Their Marketing Strategies

by Samm Kigo | Jan 25, 2021 | Blog

Gamification certainly sounds a lot of fun – after all, most of us love gaming. However, unlike the normal way that we’ve been using games—passing time, entertaining ourselves, developing our skills, and creating new relationships with others, businesses have stepped...
Why Marketing and Advertising Executives Should Be Eyeing Mobile Games

Why Marketing and Advertising Executives Should Be Eyeing Mobile Games

by Samm Kigo | Jan 7, 2021 | Gaming For Good

The gaming industry is expanding fast, and the smartphone is playing a significant role in this expansion. By the end of 2019, the global gaming market is estimated to be worth $152 billion, with 45 percent of that, $68 billion, coming from mobile games. It’s expected...
How eSports are Creating a Market for Pro Gamers Across Africa

How eSports are Creating a Market for Pro Gamers Across Africa

by Samm Kigo | Jan 5, 2021 | Blog, Gaming For Good

When Deloitte issued a note in 2019 stating that the African Telecommunications, Media and Technology (TMT) industry needed to seriously consider trending towards digital media consumption via online gaming, it was because the relentless growth of broadband internet...

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